Solutions to Insurance Reimbursement for Chiropractic Care Finally Corrected and Clarified!

A recent trend has developed within the Chiropractic sector, a spur off the beaten path of standard practice promotion and expansion strategy, largely due to economic downturn. While oppressive regulation, declining insurance coverage and the like can be to blame, purposeful motivations have become all but non-existent supplanted by barest survival strategy. Defeated by the idea of “supplemental income” is the will to fight for proper compensation. Hence, an all-out invasion of Multi-Level Marketing (or MLM)* has beset struggling chiropractors causing a vital problem to be ignored.

While it can be good financial practice to have diversified sources of income, it is obvious that one must ensure each source earns profitably. More vital would be the fact that no source should tax or strain any other, i.e. it is fatal to make a new company utilize the resources of the old one.

Multi-level Marketing, MLM or Network marketing have similar basic structures. In this business model, a distributorship is formed around a product whereby users become distribution points. The concept is that one profits from his “down-line” meaning the levels of purchase and distribution below his. The larger the magnitude of the network, the larger becomes the profit. Whereas building a network on individual sales grows ones network gradually, finding someone who is in contact with multitudes of people or prospects provides more rapid results. It is on this principle that chiropractors are targeted by health product multi-levels.

It is this intent which has put Screening Experts in the watchful cross-hairs of MLM enthusiasts, with many politely-declined, very profitable offers received within the last three years alone. Obviously if one can note the exponential factor of signing up one doctor as a distributor, calculating how many patients he may sign up under him, one would be foolish not to further multiply the product times the number of chiropractic practices a chiropractic management, consulting or coaching company represents. Admittedly, it is difficult to ignore the dollar signs. With the knowledge that this model prolongs the poor-compensation-for-care issue, such offers have been resisted to this day and will so continue to be.

In all fairness, MLM as a strategy and business building tool is quite valid and it is certain many products so distributed are worthwhile. As for a supplemental income plan, it can be an easy way to so earn extra potential income. It is only the idea that a doctor may like the business plan better than the product and tax his practice, using it for distributorship resources that are brought into question. Witness the many valid nutritional supplements on the market that can enhance patient care and practice income to boot, not to mention setting up a “down-line” that is ripe for referrals.

Residual income is a point that is often pressed by the sales pitches of the top multi-level marketed products. While a valid point it can become twisted into an argument that anyone who has a “nine-to-five” or runs a company (such as a chiropractic clinic) is a chump for not working smarter. They argue that a chiropractic clinic may earn, but has no residual income. While this may be true, it is certainly not because there is none to be earned by chiropractors. It is, rather, that such income potential is not recognized. Every practice factually has more residual income potential than any MLM out there just on patient reactivation and referrals alone, let alone services chiropractors have not yet conceptualized as valuable which could be earning them a great deal more.

What can be learned from this?

It is ironic that the subject being positioned as the problem actually sheds light on the solution.

As for the products themselves, all a doctor or clinic director must do is to examine whether or not his initial interest was factually for the benefit of his patients or is it was for the geometric progression one visualized in using a patient database to set up a network.

As for the MLM model, it can be learned from and utilized. Imagine having lunch with a friend who says he is suffering from back pain. You respond, "Evan, I am involved with something that helped me with that exact problem." Continuing, you enlighten him about a tremendously effective product, formulated from a special ingredient originating in the plains of the Midwest which has been nature's "best kept secret" for better than 110 years. You explain that it has not only eliminated the worst of your symptoms, it has improved your overall health and enjoyment of life and you are revitalized. So much so, you became a distributor, drastically improving your livelihood, happiness and prosperity. IN trying it himself, he becomes excited too and elects to become a distributor. Before long, he is spreading the word to his friends, getting them similarly involved. A colossal network of distributors develops a down-line of thousands hence earning you some such title as “Master Director”.

What MLM company is this? Chiropractic – started by a health guru doctor named Palmer.

This is not fiction or delusion. This is your life’s work and a very successful model of how to promote what you do. Screening Experts was founded on this principle, of one person receiving a miracle of chiropractic care and so getting others to do the same. Calculate what would happen if every patient you have ever treated were to respond this way. You would have it made!

The answer to the repeated attacks on this brilliant profession has been a steadfast front and communion of doctors standing up for it ensuring it will endure. The downtrends of reimbursement are sufficient now to where they can no longer be ignored. Get the right answers to supplementing income that include getting yourself reimbursed or paid properly and in the correct proportion to the life you restore. Do not devalue yourself. You are still the hero you set out to be.

Sign up for a Screening Experts online seminar or coaching session today and begin your tomorrow with bright prospects for prosperity.

Best,
Frank Sardella
Screening Experts (845) 787-3349
www.chiropractiscreenings.com