Chiropractic 'Ham' on the Street!

I have always been a little frustrated, I must reluctantly admit (I never admit defeat), at the amount of work it takes just to set up venues to promote chiropractic through screenings and lectures. It's not my favorite activity by any means and compares, perhaps, to something on the order of getting my teeth cleaned - it's necessary but I always put it off as long as possible. It's neither fulfilling nor fun. It always seemed to me there should be an easier way. Why can't we just start talking to everyone around? I mean, do you even realize how many people walk by you on the street per day? Why spend so much energy on something grueling when we could just simply talk to everyone we meet. Isn't there an easier way?

Yesterday, I found that easier way.

It was actually the most fun I've had in 13+ years of Chiropractic screenings and even lecturing, an activity which is one of my personal favs. It was both enjoyable and fruitful. What was I doing you ask? I was taking the message to the streets. I was on the streets of Manhattan, talking to people about Chiropractic. And, it was a blast!

Without getting into the mechanics and particulars, in my first 15 minutes, I had 3 appointments signed up, with a very refreshing, enthusiastic response from those I approached. It was simple and it yielded better and faster results than even the best of events I had done prior. As you can imagine, I became very interested. So interested I am reworking my screening event planning around this concept.

Yes, there were logistics to consider and, yes, there were demographics involved and a bit of planning prior to going out. But, with minimal planning and little or no permission required, we were able to make quite an impact. It was so much simpler to not rely on someone else's permission to do it. We just planned it and did it.

Major discovery here? Not really. It's kind of a 'no-brainer'. All I see is that we need to get back to basics and start talking about Chiropractic again, and, to everyone we know and meet. This pilot program enabled me to ignite what will become a very provocative way of doing just that and getting more people through the doors of Chiropractors' clinics.

Next time you're in a public place, start a conversation with someone and see. It's quite an amazing experience and you will find well-qualified candidates all around you. You will find there is an easier way to do this. Try it and let me know what you think. You'll find me out on the street!

Frank Sardella
Chiropractic Screening Experts
for more information on Chiropractic Spinal Screenings
go to: www.chiropracticscreeningexperts.com
(845)787-3349