No-Cost Screening Location Revealed - Sky Limit On New Patient Appointments

LONGSTANDING CHIROPRACTIC SCREENING RIDDLE:
Where can a chiropractor show up uninvited, perform a spinal screening, invest no money and be well-received by a majority of prospects?

LONGSTANDING ANSWER:
Utpoia (alternate answer: nowhere)

NEW ANSWER:
Virtually anywhere!

As a result of an interesting and successful pilot in New York City, it has been found that chiropractic can be taken to the streets successfully in any urban, metropolitan or even rural public area making this "pie in the sky" fantasy into bona fide non-fiction. These "street screenings" are simple, easily done, require no initial monitary investment and can be even more effective than the venues that may have taken hours, days, weeks or even months to secure.

Without getting into the mechanics and particulars, the first fifteeen minutes of this pilot yielded three appointments, with a very refreshing, enthusiastic response from those approached. It was simple and it effected better and faster results than even the best of events done prior. So effective, in fact, was this new screening format that it appears one can organize a majority of practice marketing around this very concept.

Yes, there were logistics to consider and, yes, there were demographics involved and a bit of planning prior to going out. With minimal planning, however, and little or no permission required, quite an impact was made with stellar results. Screenings become such a simplicity when one need not rely on someone else's permission. Just plan it and do it.

Though this can be considered a major discovery it is really not far from the concept of patient referrals. The only difference is that one does not already know and must introduce himself to those he meets, a concept which may be out of the comfort zone for some. Even for those comforably-challenged, this concept proved to be sufficiently fun and enough of a purpose-booster to emerge the "hermitest" crab from his protective shell. This concept is a return to basics of talking about chiropractic to everyone known and met. It is also, incidentally, the fastest way found to spark a growth spurt in any practice.

Next time you find yourself in a public place, start a conversation with someone and see. It's quite an amazing experience and you will find well-qualified candidates all around you. You will find there is an easier way to do this. Try it!

Screening Experts offeres online seminars for screening technique, practice marketing and event location and set-up. Call today to find out how to learn more about how to do no-cost public screenings as they would apply to your area.

Frank Sardella
Chiropractic Screening Experts
www.chiropracticscreeningexperts.com
(845)787-3349