Penetrating the Fog of 'Innate Stupidity' - Patient Referrals Revolutionized

Have you sensed it? That unknown barrier through which you force all of your promotional activities, which seems to be the only thing standing in the way of booming your practice? It is quite invisible to you but nonetheless real. It keeps your patients from referring and restrains your marketing efforts, drastically reducing their effectiveness or rendering them null. It may even keep you awake at night with frustration. All the while you try to break through it with each check you write, with crossed fingers, a lick and a promise, for yet another marketing campaign.

It shows up in the attitude of people you meet. Have you sensed it at the last public screening or talk you did? Had your extreme purpose to help restore health and vitality, your plan to supercharge innate intelligence fallen on deaf ears? You are not alone. This is a phenomenon which is experienced by most chiropractors and to which I lovingly refer as “innate stupidity” quite literally. I know, it’s pretty funny – but not THAT funny. A shrinking practice is no laughing matter. Cute name or not, it is real. Naming it is one thing. Handling it is another.

Everyone seems to have an answer to this conundrum. Your local Yellow Pages representative is especially confident in this area as evidenced by the ever-rising annual rates for an ad in the phone book. Then again, he also sells ads to the pizza shop next door, the owner of which he bedazzles with the same demographic data and “selling points” as he does you. And, who opens up the phone book Friday night at dinner time to order a house call from your office? Extra cheese and pepperoni is an easy sell, let’s face it. People naturally reach for pizza – not chiropractic. Strange, isn’t it?


Innate Stupidity

What IS this bizarre, seemingly insurmountable barrier to your efforts for new patients? Wouldn’t it be excellent if there was a law about it which would make it easier to understand? – a fundamental that can undo any barrier to new patients coming through your office door and open the proverbial flood gates? Wouldn’t knowledge of the basics of this subject be of value to you in your promotional choices and actions?

Yes, you say? Then, we are in total agreement.

What if you were to find out today that there is such a law, a guiding principle at work which, known, would empower you to get anyone you wanted under your care? And, what if you could know it and be in such good control of your marketing and promotion that you could literally take your attention off of it and focus on what you do best – restore health?

Well, you can.

From more than fifteen years of chiropractic marketing, promotion and screening and lecture experience we have been collecting information from, observing and surveying public individuals, chiropractic prospects and chiropractors themselves while field testing many resultant programs and have assessed all the results, refining them and making them more effective. While doing so, we searched for a basic understanding of what makes the typical chiropractic patient or case prospect tick. And we found some astounding answers.

The result was a culmination of all of the data that is available to date, with the latest industry trends as well as patient needs, into a program called "Screenings That Rock" which could synonymously be called "Promotion That Rocks" as these have now been found to be the same thing. The program is a combination of written materials, video demonstration and lecture as well as on-site consultation and implementation. It’s now time to put these things to good use. For the basics of the subject we now call “Innate Stupidity” have been revealed and are easily grasped.

What are these basic principles? They are the underlying reasons:

• Why some chiropractic promotional programs work and some don’t…

• Why telemarketing always seems to fail (and how to remedy it)...

• Why one program from one consulting group may work in one instance or area, and not another…

• Why some venues seem to produce good results and some don’t (and how to turn ANY venue to your advantage)…

• Why some locations yield easier results and some are like trying to do brain surgery…

• Why some public individuals will accept chiropractic as a concept and possible solution and some will not…
Factually, knowing these principles will definitely give you the edge and confidence you need to get your entire community under care, while carefully avoiding those individuals who would cause trouble and on whom care would most probably not be effective anyway.

A chiropractic screening is something which has gotten a bad rap, not in that it is an ineffective method, but only in the way in which it is considered in the minds of chiropractors and many industry professionals. We have redefined “screening” to actually include EVERY type of marketing and promotion you attempt in your practice. Yes, even a newsprint ad, website, yellow page ad or mailing. This has revolutionized chiropractic promotion in that it takes all the various strewn, seemingly unrelated categories of promotion, referrals and public events and proven them as a working whole, all of them performing the same function in a very specific sequence. With our program, referrals, advertising, public screenings and talks all fall into the same category, simplifying your life considerably.


The basic principle which underlies all promotional confusion

This is the biggest screening secret of all. We have simplified it into an easy-to-understand-and-use series of levels of “intelligence” on the subject of the body and health. They may not readily be visible to you, but they do exist and understanding them will give explanation to all of your past promotional failures and successes too! Paramount about these levels is the fact that they are a graded scale of “intelligence” on the subject of chiropractic and begin with “Innate Stupidity” and end with “Innate Intelligence”. Finding a person on this scale will enhance your ability to figure out what the person you are screening needs to bring them to the top of the scale whether reaching them face-to-face in a variety of venue types or through an advertisement. Each method of reaching simply starts at a different spot of this scale. Don’t you think knowing this scale might be important?

Want to expand? Do you want to do it steadily with confidence in set principles and fundamentals which will enable you to effectively choose and USE promotional campaigns instead of leaving it to others? It is now possible for you to learn the exact process of practice growth and the relationship your care and its success play in the promotion of your practice. You can now use this process to create a referral generation machine and make use of every natural resource you have in your arsenal and, yes, that includes ALL of your patients too.

Call the Screening Experts today to get an interview about your practice and situation. We will perform a mini-assessment free of charge and customize a program to revamp, revitalize and stimulate resurgence of your chiropractic promotional campaign and your underlying purpose too. We will prescribe a program which begins with these discussed basics which will begin the undoing of ineffective methods and put into use ones that work. Get started on the "Screenings That Rock" program now. Our dynamic campaigns will be just what the doctor ordered and will end the frustration and channel the energy toward what you do best – saving lives!

Call Screenings Inc - The New Generation of Patient Referrals
Frank Sardella
Chiropractic Screening Experts
for more information on Chiropractic Spinal Screenings
go to: www.chiropracticscreeningexperts.com
(845)787-3349



©2011 Frank Sardella and Screenings Inc. All Rights Reserved. Printed in USA.