High-Profile Chiropractic Practice Marketing at No Expense to You!

How to fund effective chiropractic practice promotion without spending a dime of your precious, hard-earned and well-deserved current collections and income

There is no question that “how to promote a chiropractic practice and expand it” is no longer an issue of any great magnitude. The best of consultants have devised the most clever, creative and advanced practice marketing programs and campaigns. Nearly infinite methods of getting new patients, patient referrals and reactivation have been discovered, solving every issue standing in the way of practice expansion – all of them, that is, except for one: Cost. Neglected as a valid barrier, cost yet ranks in importance with getting any campaign, once paid for, to work. Yet, not one consultant has addressed this as a valid barrier, until now.

New Source of Funds For Your Marketing Campaigns
Your Secret Benefactor

The Screening Experts at Screenings Inc. have now developed a self-funding practice marketing program which enables practice marketing and expansion while eliminating the need to spend ANY of the existing practice collections and reimbursements at the outset with the added following benefits:

o Practice Marketing without spending ANY current income
o Increase your patient case average ($) or PVA
o Eliminate up to $1,500 of out-of-network deductibles
o Increased patient compliance to corrective care plans
o Decrease drop-outs from treatment
o Increase patient referrals

The solution comes from a cooperative and concerted effort between Screenings Inc. and Troluna Inc., an innovative company bent on getting chiropractors increased billing, collections and reimbursement through addition of durable medical equipment to patient treatment. While so called “DME” programs and “Tens Unit” or “Electro Therapy Device” programs have become a fad, and have been previously rejected as an idea for recommendation to Screenings Inc. clientele, a reconsideration was made after meeting Troluna president Christina Luncinski and hearing of her purpose to help chiropractors, a drive too similar to that of Screenings Inc. to ignore. After merely one conference call, the latest trend in practice expansion was born and the most successful screening and practice marketing strategy ever had been developed.

This program is the solution to getting the practice marketing and expansion going in any practice so as to fuel and finally achieve forgotten or seemingly impossible practice goals, all while not spending a dime of current collections!


What if someone else picked up the tab for your practice marketing?

Do you feel reluctant to spend any duly-earned income on practice promotion? While it can be difficult to let go of such a reward for granting the miracle of life itself to the patients under your care, in actuality, you should be reimbursed even more than you’re earning, let alone able keep every last penny in spite of necessary marketing expenditures; but, that is another blog entirely! Reluctance is natural but one knows poverty can follow abundance quite closely if practice marketing is not activated. Suffice to say that marketing is vitally needed but its expense is undesirable.


A New Source of Marketing Funds
An Interview With Troluna President, Christina Luncinski

As a direct result of this new working relationship between Troluna and Screenings Inc., and with the varying facts and details, conflicting opinions and all manner of rumors surrounding the field of DME, an interview was in order which would reveal to others what was discovered as to what makes Troluna different and so pro-chiropractic, not merely “pro-money”.

Here is the interview:

FS: Thanks for agreeing to answer up to some questions for our readers, Christina. I thought it was important to get you to explain a few things.

CL: Well, thank you for allowing me elaborate to your readers.


FS: You’re most welcome. I should start with the fact that one of the biggest barriers we face in screenings is in-network vs. out-of-network benefits for prospective new patients, especially high deductibles. Our clients have placed some very stringent restrictions on the qualification process of prospective new patients lately. What I found most outstanding about your program is that you can satisfy a high amount of that deductible taking the burden off of the doctor and patient. This opens the door to new possibilities in qualifying screening prospects. Let me ask you, how much of a deductible will you “eat up” on an out-of-network patient case and how does that compare to other DME programs?

CL: We will absorb up to a $1,500 deductible and we don’t charge patients for any kind of co-insurance. We have a higher deductible allowance than most companies for one, because we understand the tough times here financially as well as economically and how insurances change. Secondly, we want patients to be able to receive the treatment they need at no cost to them, so they can focus their money elsewhere…not healthcare!


FS: $1500? That’s an amazing number. I keep going over it in my head and I am astounded that you could absorb even half of that. Now, how about reimbursement? I understand many DME companies will reimburse for TENS Units and, although providing other DME, will only reimburse for the TENS or perhaps not provide any other equipment or limit reimbursement rates. How does this work with you?

CL: We are happy to be able to help the doctors out even further! We are able to reimburse the doctor for the work he does for our company on a growing list of items, not just electrotherapy devices.


FS: Well that’s news. I think many doctors think that electrotherapy devices are the end-all of the industry. The biggest complaint I have heard as regards DME from my clients, on the other hand, is how they have to purchase equipment up front or have to wait for a certain day of the month for a check from the insurance company. You mentioned that your doctors don’t have to wait for reimbursement. Can you explain how this works?

CL: Well, this part is just fantastic! The equipment is given to the doctor on a consignment-like basis, so there is no cost to the doctor! As for reimbursing the doctor, the insurance company has absolutely nothing to do with it, so the doctor need not wait on them for any payment. The doctor will receive payment for reimbursement of his services from Troluna as soon as the needed documentation is completed and sent in to us. They are your typical medical health forms so they are very easy to complete. In this regard, the doctor pretty much tells us when HE wants to get paid. As soon as we receive those documents, the payment is issued to the doctor.


FS: Sounds like you let the doctor set the terms. That interests me specifically about this. We have a similar philosophy in doing public screenings that we never form a “parasitic” relationship with any referral source and that helping the referral source profit from the relationship is what makes the relationship successful. Well done on that one, Christina.

CL: Thank you, Frank.


FS: So, while we’re on the subject of reimbursement, what average reimbursement per patient might a doctor expect with your program?

CL: As low as $200 per case; that amount will never decrease. If a patient needs more than one item that is on our reimbursable list, the doctor is paid accordingly for the education and time given to the patient for equipment prescribed and told how to properly use it, continual monitoring of the patients progress and completing those two forms we talked about earlier.


FS: Well that’s quite a guarantee you make and I can see where the profit would be for all parties – patient included. Doctors who have a hard time with retention often find that the patients fail to keep their treatment programs because there is no modification of lifestyle outside of their 2-3 visits per week, which only accounts for maybe an hour out of those days. These devices allow for treatment off-site. I would say, off hand, that your unique way of running your program sets you apart from other programs I have seen. So, what do you feel sets Troluna apart as a leader in the DME field?

CL: First and foremost we CARE! We care about the doctors and their patients. We want everyone to be happy and we will do whatever we can to tweak or change something so the program fits perfectly into a practice. We personally call the patients and introduce ourselves to them to let them know we are here should they have any questions or concerns. Customer service is our top priority for both our doctors and our patients!


FS: Amen on caring, Christina. I feel this is the most important component as this explains why I have been so successful in getting people hooked up with the chiropractic care they vitally need. As someone driven by the purpose of the chiropractic message and model, what interested me most of all in your program is your purpose in the field. Tell me, what has been your experience in the field of chiropractic? Why do you want to help chiropractors?

CL: I have been in the chiropractic industry for almost 10 years and for the first 5 of those, I personally worked for a chiropractor as a CA. That is where I first saw what was happening here. I saw people getting relief from their pain and being able to return to an active, healthy lifestyle. To be honest with you, I believed some of the stereotypes that I heard before I worked for a chiropractor. While I was there, I was literally amazed and I couldn’t get enough of it! I thought this recovery that was happening was so amazing and we needed to tell everyone about it and get everyone in here to feel better!! Little did I know, a lot of the world already knew about the benefits of chiropractic! I was young, and new and just learning, so I thought it was the greatest thing ever! I still do and I still have that enthusiasm to help people. The relief is available however a patient may need to be basically educated about the solution because as I once was, they might be unaware of it!


FS: Well, I think you just summed up why we will be working together to fuel expert practice marketing campaigns with this program. I think the end product of both of our work would be exponential expansion. One last question: What message would you have for doctors who are apprehensive about doing a DME program?

CL: I hear any number of reasons from time to time as to why a doctor may be less than interested in utilizing DME in his practice. Some think it is somehow illegal, or there are kickbacks – all of these things which, bluntly stated, are untrue. Factually, kickbacks are illegal as the Stark Law from Medicare states. We offer a reimbursement for your SERVICES, not for any type of patient referral and so any illegitimacy doctors may fear is non-existent with this program. As I said, the doctors fit the patient and instruct them on how to use the device(s), monitor their progress and complete medical forms. We take care of the rest.

One other thing I should mention is that the equipment is the patient’s to keep. I recall a doctor expressing concern about a prior DME company because he had a difficult time getting the equipment back from the patient! The patient couldn’t just keep the equipment under the terms. There are no such terms with Troluna - no hassling patients to recover the equipment.

Some say it sounds too good to be true. To that we answer, “just give us a try” and find out for yourself once and for all, with no cost to you or your patient and no contract. There is nothing to lose! By working together we can increase your revenue for your practice and also assist in the treatment of your patients!

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There you have it. You now have the information which was used in the making of the decision to create a powerful marketing strategy with its own built-in funding – not to mention the marketing value of adding the DME devices into your already stellar treatment of your patients. We have so much marketing material already in the works!

Consider this: What if someone else came along and offered to pay you for your practice marketing, with no strings attached? What if someone showed up on the scene and said you could tap an immediate source of unlimited marketing funds which would never have to be paid back? And, what if it dove-tailed perfectly with the care you deliver and even enhanced the results you would get with your patients? Pipe dream or not, this is the new Screenings Inc. program and the ultimate practice marketing strategy for you to achieve your practice goals NOW as opposed to “someday when I have the money for marketing” – a day that never seems to arrive!

It’s ok to admit. You don’t like shelling out money for marketing and could think of some more interesting ways to spend your hard-earned dough. But, if you won’t pay for it, who else will? This rhetorical question of the ages now has an answer. You can keep your existing collections, even increase them, through use of the ingenious “deductible-reducing” and extra-income-generating program by Troluna Inc. to fund a marketing machine Screenings Inc. will strategize and implement for you. Most importantly, you can start today. Now, more than ever and with the help of Troluna we are creating a new generation of patient referrals! So call now to find out how to get started within minutes.

Call the Screening Experts Screenings Inc.

Frank Sardella
Chiropractic Screening Experts
for more information on Chiropractic Spinal Screenings
go to: www.chiropracticscreeningexperts.com
(845)787-3349


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