Monday, March 17, 2008

Avoid Chiropractic Marketing Mistakes: Prerequisites to Screenings

by Frank Sardella

Are you tired of doing screenings or have no more time for them? Do you find them demeaning or degrading? Are you simply not effective at them? Do you simply lack an abundance of places to go?

These are symptoms of a violation unknowingly made of one or more of 3 key chiropractic screening "prerequisites" that are essential for chiropractic marketing success.

What Are The 3 Prerequisites To Screening Success?

Overall, one-on-one interaction with prospective new patients has proven to be the utmost in chiropractic marketing. Why, then, have so many docs reported dismal failures from screenings?

A triad of interrelated components reveals quite a margin for error in patient recruitment. Viloating them explains failure while heeding them makes success inevitable. In fact these may very well be the ONLY factors hindering practice expansion.

1: Chiropractic Purpose

Without getting into a heavy dissertation on chiropractic purpose, relevent and pertinent as it may be, screening failures are ultimately traceable to some weakened drive or purpose in doctor and staff.

One of the interesting observations about this is that past failures in screenings tend to deter future ones and the apparent remedy, proven by actual experiment, is to get the screener to do more, not less screenings. This remedy is infallible in reviving the screening result. The purpose returns and all is right again.

2: Frequency of Events

Screening scheduling is the most underemphasized importance and gets dismissed to "simple admin" or a waste of time. Yet it turns out that there is a direct correlation between the frequency and volume of events in relation to the results gotten. There is a wealth of information to be known and used on this. Setting specific intervals has a set and predictable result on volume and ultimately new patients and practice income and expansion.

3: Choice of Venue

The least important of these three aspects, this one is listed simply because it is the most assigned reason to failed screenings. In their efforts to beter explain and feel a little better about a bad day of promotion, screeners tend to blame venue or event traffic when, most often it is the lackof purpose and event frequency that is key.

 Without purpose and strategic scheduling choice of venue is both circumstantial and irrelevant. .

The Best Direct Chiropractic Marketing Strategy

For best results, secure three things before scheduling or attending your next screening event.

1. Light a fire under your purpose any way you can.
2. Learn a proper scheduling method for running an optimum screening calendar.
3. Find out how to get into the best-producing screening locations.

There is your simple, winning combination for successful chiropractic screenings.

I hope this helps.

Best of luck in practice.

Frank Sardella
(845) 219-1101 or visit