Bankrupt, "Former" and Moonlighting Chiropractors: A Sign We Must Work Harder

I recently met a Bankruptcy attorney who is a trustee for the New York State bankruptcy court. He told me that he has seen many doctors of chiropractic filing Chapter 7 lately. Though it's difficult to shock or surprise me, I must admit, this fact made me stop and think. Why such financial trouble for such a high-producing, effective profession?

This experience reminded of another encounter I had while doing some late-night grocery shopping in my local supermarket. While supermarkets are normally a popular spot for me to spread the chiropractic message through screenings, this trip I was disappointed to bump into a former associate from one of my client's offices. I hadn't seen him in years, since he left the practice to open his own. He wasn't grocery shopping, though. I was surprised to find out he was stocking shelves and taken aback by the decline of his general attitude toward the profession. I couldn't believe the apathy with which he told me he had given up altogether and then said he was studying physical therapy. What happened to this man who loved treating chiropractic patients?

Just the other day, I had another chiropractor tell me he took a temp part-time job to "make ends meet" while things have been slow. But, why were they slow?

Most of all, I have lately been bombarded with offers to consider several "business opportunities" which involve revolutionary nutritional products which I "may want to consider selling to my clients." I am talking about various MLM products which I have been seeing showing up on the front counters of many chiropractic offices. But what about the business of chiropractic care?

Put it all together and you get a single commonality: Money. But why did any of us get into this profession in the first place? Did we really get into it for the money? When I was growing up, I was taught that the big money guys had "MD" license plates. Being in chiropractic I can see where this is true. The profits are made by "modern" medicine. You spent all those years in chiropractic school and have student loans hanging over your head for a reason. And, I have yet to hear one of you report it was solely for the money. Can you remember why YOU wanted to study chiropractic?

I don't want to drag this out or beat a dead horse. You've gotten the "purpose" lecture enough. You know the score. I just wanted to tell a couple of quick anecdotes, not to depress or worry you more but, to examine what's missing. Do I really have to type the "p-word" here? We all know why we got into it. Read my bio on my website. I changed my whole life and career around the help I received from just one chiropractic office.

I consult chiropractors for one reason, they helped me. I'm simply returning the favor. I'm also still in referral mode.

So, you see, when you really use the power of everything you know...everything..innate intelligence, autonomic nervous system, subluxation, etc....EVERYTHING....and really help people get better, living better, healthier lives through the miracles of chiropractic, well, isn't that what it's about? If you're unsure consider one more thing.

Why do patients refer? Many people ask the question backward. Doctors ask, why DON'T my patients refer? There's no answer. Is it because you didn't ask them if they know someone who lives locally and has a health problem? Nonsense. While this is a valid "technique", no amount of technique was ever needed for a genuine cure. Fix them up and improve some aspect of their lives and they are on the front lines. Ask the reverse question and you're getting somewhere. They refer when you really help them.

I'm living proof. 13 Years ago, I had the experience of getting my life back. I've been referring ever since. That's what I create and what I do for you - the chiropractor - the hero of the story. No one ever asked me to. I started to do it, naturally, just like anyone else would do...even you!!

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Frank Sardella
Chiropractic Screening Experts
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