Where Should Chiropractors Go For Practice Marketing Advice?

PRACTICE MARKETING ADVICE FROM THE MOST UNEXPECTED SOURCE EVER

The answer to the mysteries of practice nmarketing is here in this blog - this article. Your years of wondering which consultant to pick from ends here, truthfully, because you are about to find out what it takes to marketing a practice successfully and, so knowing, will immediately figure out for yourself (with a little hint and nudge from me) who is the best - and the answer will surely surprise you as you are probably thinking of a completely different person than the one you will find out in a paragraph or two below.

How do you feel, after a full and complete exam, report of findings and a brilliant treatment program when one of your patients says "I would like to discuss this with my 'Doctor'"? How about when you go in for the cash close and the guy says, "I need to talk it over with my wife"? Or, how about the considerations you hear form patients (mostly negative) that are based on something they heard from a "friend", neighbor or some other non-qualified source? It's a little unsettling, isn't it? Something isn't right about it.

So, what is wrong with it? What do all of these scenarios have in common? The person is seeking out information but from other sources than the original. You see this in your practice. I see it in my clients.

Well, let's take the medical doctor giving your patient advice on getting chiropractic care. This is obvious, right? Does he know what you know about the subject? Hardly. The truth is he is partially or wholly, as the case may be, unqualified and wouldn't be the correct person to speak with. Truthfully, if your patients has any more questions or concerns, YOU have not answered him; because as far as all things chiropractic are concerned, save channeling BJ Palmer himself, you are the SOURCE of the subject.

You know this, don't you? You know that no amount of a patient going home to talk to a spouse (who knows even less about the subject), talking to a mwdical doctor or consulting anyone is not going to convince him to do it. Can we all agree that if he does this it will almost certainly make him LESS likely to ever desire chiropractic care?

You have been frustrated about this before undoubtedly.

While not speaking for everyone everywhere, it is pretty certain that there are bona fide experts on a subject. You are the expert on chiropractic. But who should you trust for your marketing.

The answer may surprise you. Odds are you were thinking, "Ok, Frank, you're setting me up for the close. Now you're gonna tell me YOU are the practice marketing expert and I shouldn't 'consult my doctor' to find out whether or not I should use you." Right? Were you thinking that in earnest?

Well, that was not the point I was about to make. And it is certainly not the whole answer.

Yes, I am expert - but, why?

The answer to your question about practice marketing and promotion as to who best knows how to promote you is....

Ready?

A patient.

Your successes in care precede you and are the only form of promotion there really is for your practice. What, after all, should you promote? It's the success in getting someone well, someone out of pain or back into life. And what better person to tell the story than a patient.

There it is - the cat is out of the bag. Your patients ARE your marketing.

I am not just a 16+ year veteran of chiropractic practice marketing, chiropractic screenings, chiropractic screening location finding and corporate health fair marketing - I am a patient miracle success story who is doing what any well-treated patient would have done. We dpon't need to go into detail. If you are interested in my story, go to my website (see below) and click the link "Meet Frank". The whole story is there. The point is, even if not me, you have a volume of people primed to promote your practice.

Your recruitment pool is your patient database. Period.

And you can take that marketing campaign to the bank. Enough said.

Frank Sardella
Chiropractic Screening Experts
for more information on Chiropractic Spinal Screenings
go to: www.chiropracticscreeningexperts.com
(845)787-3349